Third Sonoma County Minerva Project Confab

Matches Made Among Eighteen Attendees

Ten (10) generous and wise, professional Consultants gathered with eight (8) courageous Non-Profit executives on November 9, 2010 to see how they might work together.


The Consultants come with a passion to:

  • be of service and get our talents exploited (in a good way)
  • connect with Social-Profits in the community, and
  • keep their skills sharp, gain expertise in new subject-matter areas

Some of the Consultants, such as Abinash Pradhan, came from as far as Berkeley to attend the meeting where matches between Consultants and Non-Profits are made.


A sampling of the needs from the Non-Profits included:

  • Marketing Plans for startup activities, outreach
  • Outcomes measurement and assessment metrics
  • Database creation and management for clients and programs
  • Volunteer recruiting and management

The setting for the third formal Confab for MP was the high-tech incubator at Sonoma Mountain Business Cluster (SMBC) in Rohnert Park, California, a designated iHub facility.

Click on Collage for Enlargement

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Minerva Project Facilitates Win-Win for NP’s and Consultant

Web Designer and Software Developer Leverages Non-Profit /Pro Bono Experience

Lomesh Shah is not necessarily representative of the kind of gigs that Consultants in the Minerva Project in Sonoma County, California experience.  But his situation speaks to “what’s possible” in the MP framework.

While responding to two pro bono clients’ frustration with their “constituent management systems” — a bunch of spreadsheets, some databases — Lomesh realized there was a need that was going underserved in the Non-Profit Sector.

Read more about the story behind the development of a new breed of software for “mezzanine” Non Profits in the North Bay Business Journal. 

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Support Documents For Consultant Recruiting

Minerva Project Embraces 30-Day Push for Consultant Recruiting

Links are provided here for support materials.

Minerva Project One Sheet Overview gives a “flashy” view of what makes the collaborative appealing on both sides: Non-Profits and Consultants.

A newspaper piece about the humble Founder, George Moskoff, provides more information about his motivations for creating The Minerva Project.

A North Bay NPR Affiliate (KRCB) interviews Founder Moskoff and Consultant Lomesh Shah.  They speak to the challenges facing Non-Profits right now and how the Minerva Project collaborative can help.

For those familiar with organizations like “Taproot,” MP provides some clear items that distinguish MP from similar initiatives.

Other documents, like Consultant and Client Agreements, are available on an individual basis.  Requests should be directed to: George Moskoff.

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Press Democrat (Local NYTimes Affiliate) Piece

Press Democrat: Minerva Project Overview

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Testimonials: We Can Show Off A Bit

Our [Pro Bono] Clients Tell Us

Two recent clients tell us what they think of our services:

“Your work [George]  has been SO stimulating to us and pushed us off our comfort zone.”

— Ellen B., M.D., Medical Clinic, Northern California.  Strategic Planning.

Startup Non-Profits struggle with similar issues as for-profits: 

“Thanks for the great work you have been doing with the group!   I am sure it has saved us a substantial amount of time.”

— Arthur W., Professor, University setting

And, this came in just a couple of months ago:

“We are thrilled with the direction ATFC (Actors’ Theatre for Children)  is moving now, and with the new energy and commitment that has been generated. Jerry Green and Jed Coffin have done an outstanding job empowering all of us in ATFC. We look forward to working with them as often as they are willing to put up with us.”

It’s good to be appreciated.

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MP Makes CSU Rollout Debut in Hayward, Ca.

Minerva Project Launches Pilot with CSU East Bay, Gets Audience with 25 CBO’s / NP’s in East Bay 

Hayward, California: July 26, 2010
Merith Weisman, Director of the Sonoma State University’s (SSU) Center for Community Engagement (CCE) opened a presentation on the mechanisms for help that Pro Bono Consultants have provided through the Minerva Project.
This event was the result of an invitation by Mary D’Alleva, Director of Service Learning at CSU East Bay.  She’s mentioned in the University’s  Blog for this event.
CSU East Bay is the first of three new California State University Campuses that Minerva Project is partnering with.  The other two CSU campuses are San Francisco State University and CSU Domingues Hills. 
MP Founder Moskoff says, “We’re going to replicate the success we’ve enjoyed over the past year with SSU and Sonoma County Non-Profits [with these other campuses.”
It promises to be a “big year” for the Minerva Project in 2010. 
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Micro Volunteerism: 74% of Adults Don’t Volunteer in U.S.

Startup Companies in SF Bay Area Uses High Tech to Facilitating Doing….Better

Seventy four (74%) of adults so they don’t volunteer because…they don’t have time or…they don’t know how to “plug in.”  Given that there is a “kindness” gene (see Adam Phillips, On Kindness), volunteering more would make us feel better.

Are there lessons here — from “The Extraordinaries”  and “Aardvark.com” — for the rest of us?  Can we really use technology to be of more help to each other, the world?

Extraordinaries uses the brief moments of “spare” time — waiting for a bus, standing in the grocery line –when they can present something, on a digital hand-held, for the volunteer to do, to help with.

Aardvark uses volunteers to help answer others’ questions — gardening, parenting, using the Web, etc. — in a short time frame. In February, they joined behemoth Google.

This leads me to more questions: 

  1.  Does / can technology facilitate access to situations that provide a chance for meaningful opportunities to be of help? (they’re working on that and finding some formulae that work)
  2. How can we use technology and systems to exploit the “kindness gene” in humans?  

The Extraordinaries start-up organization, funded by Angel money, provides a fascinating look at how we can harness a new view, a new perspective — along with new technologies — to achieve even a small breakthrough.

One of the most compelling aspects of their work is their continual, daily even, experimentation with methods and, like scientists, continual measurement.  Kudos.

Right now, neither The Extraordinaries or Aardvark is hitting the “nail on the head” when it comes to solving nagging social problems — like poverty, employablity, health,  literacy, etc.  But they’re pushing the envelope enough and measuring enough — that they might just, a la Thomas A Edison and others, stumble upon a code, of sorts. 

Below are the slides used by Ben Rigby, Chief Technology Officer of The Extraordinaries,  in a presentation he gave on July 26th to a crowded room at TechSoup in San Francisco.

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View more presentations from benrigby.
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KRCB Re-Broadcasts Minerva Project Interview

Local PBS Affiliate Re-Broadcasts December 2009 Interview

The local PBS Affiliate cites The Minerva Project, once again, for its breakthrough collaborative.  The initial interview is set to air the week of July 12.

Citing progress that the collaborative has made, the North Bay Report’s News Director, Bruce Robinson, said that it was time to give it another dose of publicity.

The Minerva Project has completed more than fifteen discrete projects for twelve non-profit clients — serving mental health needs; at-risk youth; environmental initiatives; volunteer management; education —  in Sonoma County.  It is expanding its reach to Alameda County with an affiliation with the CSU East Bay during August 2010.

Click here KRCB Interview for the audio version of the interview.

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ED for Actors’ Theatre for Children Chimes in on Minerva Consultants

Jim Plaisted, ED of ATFC, Chimes in on Coffin and Green

“We are thrilled with the direction ATFC (Actors’ Theatre for Children)  is moving now, and with the new energy and commitment that has been generated. Jerry Green and Jed Coffin have done an outstanding job empowering all of us in ATFC. We look forward to working with them as often as they are willing to put up with us.”

Jed Coffin, IV and Jerry Green are two representatives of the Minerva Project Consultants: talented; giving; tenacious; skilled.  And, yes, of course, modest: better for others to sing their praises than for them to “blow their own horn” (like some of us, myself included, ahem, feel the need to do!).

Nice work Jerry and Jed: thank you for being such productive ambassadors for our Minerva Project Consultant Collaborative.

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One Client Testimonial: It Might Be Enough

When It’s This Good….

.…maybe one is enough.  Kate Jenkins’ comments reflect the same passion and trust I have for the consultants in the Minerva Project Collaborative.  We have recruited a unique cadre of good people who are more than competent in their craft and compassionate in their dealings.  I feel fortunate to be part of the group.



Hello, Julie ~
Allow me to reiterate and add just a bit more about what a boon Jed Coffin and Doug McCorkle are being for Friends Outside In Sonoma County—and yes, I’ll be happy to tout (to any who’ll listen) their talents which are gifts to us!
Doug and Jed have continued their consultation with us, taking hours of their time to share their expertise during lots of meetings with my Board Treasurer and me—as well as exchanging e-mails, attending two Board Meetings, and attending a meeting with the CPA who’s going to do our audit.

Speaking of Board Meetings—at the first Board Meeting he attended Jed was able to take finance-speak and turn it into a listener-friendly description of our status and what the options might be to improve our status. The Board fully understood his description and was able to take actions accordingly.
Our agency is feeling quite accomplished and satisfied now—we’re ready to send all our financial materials to our tax person, PLUS we’ll be ready for our audit the first of next year which will put us in a more advantageous position to apply for certain grants. There’s no way we would be in the positive position we are in now if it weren’t for Jed’s and Doug’s assistance.
Honestly? I do not have a clue what we would do without Doug’s and Jed’s assistance!
Thank you Goddess Minerva—known as the virgin goddess of poetry, medicine, wisdom, commerce, weaving, crafts, magic, and the inventor of music!
~ Kate
Kate Jenkins
Executive Director
Friends Outside In Sonoma County
POB 3905, Santa RosaCA 95402
PH. 707.526.7318
FX. 707.526.5648
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